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Roadmaps and Roadmapping   
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Strategy

With a view of the future based on identified trends and needs, strategies for technology enabled markets are based on solid intelligence and analyses.

Our capabilities:

  • Tools and techniques for integration of strategy development with technology management
  • Market and technology based strategy consulting and development
  • Competitive and strategic intelligence, including roadmaps for competitors

Value Creation Roadmaps. For marketing driven firms and for planning at the corporate level, roadmapping takes on a new look. At the level of the firm, the chief objective is creating shareholder value -- measured by a sum of future cash flows.

We deconstruct the firm into an architecture of elements that contribute to shareholder value. Then based on drivers of customer need and strategic initiatives to meet those needs, we develop roadmaps for each of the elements of the corporation. This treats the corporation as a system, and we can plan for developing or acquiring new capabilities that will increase shareholder value using roadmapping methodologies.

Contact us to learn more about Value Creation Roadmapping.


A Roadmapping Workshop helps a team learn how to develop market and competitive strategy and at the same time develop a clear technology strategy that will achieve the team's goals. This one-day workshop uses lecture and small-team activities to teach roadmapping and strategy development methods.

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