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Roadmaps and Roadmapping Technology Futures Strategy |
| Roadmaps and
Roadmapping |
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Roadmapping enables a team to
plan and execute a path to achieve their objectives, just as a
roadmap enables a traveler to decide among alternative routes to
reach a destination. Roadmaps link strategy to future actions and
explicitly incorporate a plan for needed capabilities and
technologies to be in place at the right times.
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Product-Technology Roadmaps link market and competitive
strategy to product plans to technology strategy – with quantitative
targets and plans for achieving objectives.
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Industry
Roadmaps provide a shared industry vision and the path for the
industry to achieve that vision.
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Science and Technology Roadmaps
enable teams to link applications, technical challenges, and
technology development for science-driven technologies.
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Capability Roadmaps,
a new roadmap format, help service organizations -- such as manufacturing
or IT -- create plans for future capabilities
and technologies to meet the needs of customers or clients.
A
facilitated roadmapping process directs a team to set their strategy
based on the most important market/customer needs and to determine
linked product drivers, product feature evolution, and technology
plans. The roadmap includes future actions needed to implement the
strategy along with the key risks. The roadmap serves as a guide
during their journey, allowing the team to recognize and act on
events that require a change in direction. The roadmap also
communicates the plan to decision makers, customers, suppliers and
other stakeholders. In an organization, roadmaps provide the basis
for integrated management of product and technology portfolios.
Our capabilities:
- Lead teams to develop roadmaps using proven, facilitated
processes.
- Train teams in effective roadmapping skills and techniques in
case-based settings.
- Design and implement roadmap-based portfolio management and
technology strategy processes.
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More on
Roadmapping:
A short
essay: Ten Reasons to Roadmap
A new structure: Capability Roadmapping
Architecture:
A common
roadmap framework
Metrics: Measuring the Value of Roadmapping: A Roadmapping Scorecard
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The Roadmap Template A roadmap includes
four major sections. Drivers link the
sections connecting the product and technology plans to the market
and competitive strategy.
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© 2004 - 2007 The Albright Strategy Group,
LLC |